The problems in finding money for projects (pride, guest speakers,
film nights, dances, etc.) is not going to end soon. It looks
like funding for education and the "extras" will continue
to diminish. You need to be aware of how to tap into the dollars
that are left. Remember, our projects and speakers are just as
important as the other college sponsored events that take place
on your campus weekly.
Getting other organizations and establishments to co-sponsor an event is
an easy and effective way to help fundraising, promotion and visibility.
I have listed some ideas here for you to try. Most of these
have been successfully used by other campus GLBT organizations.
If you have other ideas, please e-mail me and share them with
everyone else. I will include them on this page. We can all
learn from each other.
The most important thing to remember as you start this process
is that you are developing relationships and a network of allies
at the same time. Start with the people you know. And start early!!
Here is a simple check list of the process.
Write a succinct description of the event
What is your event all about?
Describe your audience:
Who are they? Campus, alumni, students, faculty, all of the area schools, community, etc.
3. List the benefits you can offer a sponsor.
Sponsor banner at event
Sponsor name on all ads announcing the event in local and school radio and newspapers.
Sponsor name on all flyers
Handout sponsor coupons/samples at event
Join presenter and your organization at a special pre - presentation dinner.
Free admission tickets for sponsors to give away to clients/employees
Audio announcement at event of sponsor's participation
Sponsor name on program
Sponsor name on opening credits of program
4. Brainstorm potential sponsors:
Businesses that want to attract college students.
Campus book store, coffee houses, restaurants, car dealerships,
grocery stores, sporting good stores, places students gather, c
ollege health services, on-campus club or department,
local ally groups (P-Flag, etc.).
5. Communicate with the College Development Office
After an initial plan has been developed, meet with someone
from the Development Office of your school for their feedback
(They do this for a living!). Ask for feedback and/or suggestions
on agencies/businesses that you are planning on contacting or
should contact. Communication is critical and your success
is dependent upon it.
6. Develop a simple public relations plan
Press release, media list, Internet exposure:
Estimate the coverage and number of people that the coverage
will reach (College Relations can be a great resource!)
7. Call potential sponsors
Ask first if you caught them at a good time,
if not when to call back. Describe the event in a few
sentences and say, "we would like to be your partner."
Ask for a meeting.
8. Develop a sponsorship package.
Material from presenter
Type and size of audience
Sample press release
Media clips from similar events
9. Write a pitch letter
Paragraph 1 - In one sentence describe the event and say that
you would like them to be your partner
Paragraph 2 - Describe your audience and the
Paragraph 3 - Say what you want and what you can
give in return; describe benefits by using bullet points
Contact sponsor after event and relay how event went including:
another big thank you to them, attendance, audience reaction,
ill it be OK to contact them again in the future to help
sponsor other events.
If you have more suggestions or other ideas, please e-mail me,
(gec at debradavis.org)
and I will include them here. We can all help
Also, If you would like to talk to me about what other colleges have done
or bounce your ideas off me, feel free to do so. I work with college
LGBT organizations all the time
and would love to talk with you about your ideas.
Remember, no matter how small your organization is or how little
money you have to put on an event, YOU CAN DO IT! Others have before you
and so can you.
Debra Davis & the Gender Education Center
P.O. Box 1861, Maple Grove, MN 55311
gec at debradavis.org